Brand deals, on terms that protect the creator.
A standard set of brand-deal terms for creators, influencers, agencies, and the brands that work with them. Stop reading a fresh PDF for every sponsorship. Make a few clear choices, send a badge the other side verifies for free, and sign a deal that does not quietly sign away your channel.
Built for the creator economy
If you make sponsored content, license what you create, or run brand deals and user-generated content, these terms are for you. They are written to protect the creator as the smaller party, while staying fair enough for a brand to accept without a fight.
One standard works for both sides of the table, whether you sign as a solo creator, talent on a roster, an agency contracting on a brand's behalf, or the brand running the campaign.
- Influencers and UGC creators
- Podcasters, streamers, and YouTubers
- Talent agencies and rosters
- Brands running sponsorships
- Licensing and brand deals
- Gifted and affiliate work
What a brand deal looks like today
The terms are different every time, the redlines are slow, and the fine print usually favours whoever wrote it. That is rarely the creator.
A new PDF every time
Every brand sends its own contract. You read each one cold, never knowing which clause is the trap this time.
Redlines that drag for weeks
A simple sponsorship turns into a back-and-forth over usage, exclusivity, and likeness. The campaign window closes while lawyers email.
Terms tilted against you
Perpetual usage hidden inside a post fee. Unbounded exclusivity. Unlimited revisions. A whole-channel rights grab you only spot after signing.
No way to prove what was agreed
Both sides keep their own copy. When something goes wrong, there is no shared, checkable record of what the deal actually said.
The onTerms Creator way
The body of the terms is fixed and shared. You do not redline it. The only thing you set is a short list of typed choices, and each one is checked against safe bounds before it can pass. Anything unusual is flagged for a person to look at.
The protections that come standard
These are not options you have to remember to switch on. They are baked into the terms, so the worst common abuses simply cannot be written into your deal.
- Usage is a limited licence, not a buy-out. You keep ownership of your content.
- No grab of your account, handle, audience, name, or back catalogue.
- Disclosure and advertising-law duties are a fixed floor. No deal term can suppress an Ad label.
- Likeness use stays scope-limited even when a usage buy-out is elected. Perpetual face and voice use needs its own explicit choice.
- Your audience data stays your business asset and cannot be retargeted after the campaign.
- Your own liability tracks your fees. It is never inflated by the brand's media spend or sales.
Disclosure is a floor, not a negotiation
Every paid, gifted, or affiliate post has to be obviously identifiable as advertising, with a clear label and the platform's paid-partnership tool switched on. This duty is shared by both sides and cannot be weakened by any choice in the deal. A brand cannot instruct you to hide it, and it cannot dump its own liability onto you. That keeps you on the right side of UK advertising rules without having to argue for it on every job.
Agent-native, under your mandate
Because the choices are typed and the bounds are clear, an agent can read, negotiate, and sign a brand deal on your behalf, but only inside the limits you set. You decide the floor on fees, the usage you will allow, and what is off the table. The agent works within that, and every step is recorded and checkable.
- You set the mandate. The agent cannot exceed it.
- Typed choices mean a machine can validate a deal in seconds.
- Anything outside the standard is routed to a person, not waved through.
Pairs with the rest of the deal
The Creator terms do not stand alone. They share one dictionary with the other modules, so the same word means the same thing from first pitch to final sign-off.
Free to read and verify. Pay only when a deal goes live.
Read the Creator terms, set your choices, and let the other side verify the badge at no cost. The only charge is the moment a real brand deal is signed.